LLulume— a place atlas

For locals

You know your city better than any algorithm.

The best travel advice doesn’t come from review aggregators. It comes from people who grew up eating at that street stall, who know which side of the mountain has the better view, who discovered that unmarked door that leads somewhere extraordinary. That’s you.


Why share on Lulume

Most discovery platforms bury local knowledge under paid listings and tourist traps. Lulume is different: every place has an author, and your reputation as a local guide is front and centre. When someone follows your journal, they’re following you.

Sharing a place takes two minutes. Writing a good description takes five. The knowledge you have — about the right time to visit, the hidden entrance, the dish that isn’t on the menu — is worth more than a thousand five-star ratings from people who visited once.


How to get started

  1. 01

    Create an account

    Sign up with your email. Your profile becomes your public identity on Lulume — other people will follow you because of the places you share.

  2. 02

    Share a place

    Hit the + button in the header. Add the name, location, a photo, and — most importantly — a description that tells people something they couldn't find anywhere else.

  3. 03

    Build a journal or list

    Group your places into a journal (your personal collection) or a public list (a guide others can follow and fork). A list called "Hidden Cafés in Intramuros" is more useful than ten random saves.

  4. 04

    Share it

    Every journal and list has a shareable link with a rich preview. Post it where your community already lives — group chats, Instagram bio, a blog. The people who value it will find it.


What makes a great place entry

Tell them something they can't Google

Operating hours and addresses are everywhere. Tell them the best seat in the house, the dish that's not on the menu, or the time of day the light is perfect.

One honest photo beats ten filtered ones

A clear, well-lit photo of the actual place is more useful than a heavily edited shot. Show what it really looks like.

Be specific about who it's for

"Great for a slow morning alone" is more useful than "cosy vibes". Help people know if it's right for them.

Mention the catch

The best recommendations are honest. If the place is hard to find, only opens on weekends, or gets crowded by noon — say so.


Tag the vibe

Once a place is on Lulume, anyone can tag it with a vibe — cozy, scenic, hidden gem, good for dates, and more. The tags that accumulate the most votes float to the top, creating a crowd-sourced personality for every place. It’s one of the fastest ways to help people know whether a spot is right for them.


Ready to put your city on the map — the right way?